{"id":2813,"date":"2025-02-03T10:36:58","date_gmt":"2025-02-03T09:36:58","guid":{"rendered":"https:\/\/agronoticias.es\/de\/?p=2813"},"modified":"2025-02-03T10:37:00","modified_gmt":"2025-02-03T09:37:00","slug":"genesis-fresh-part-of-amfresh-group-redefines-citrus-innovation-with-halloweena-and-onix","status":"publish","type":"post","link":"https:\/\/agronoticias.es\/de\/genesis-fresh-part-of-amfresh-group-redefines-citrus-innovation-with-halloweena-and-onix\/","title":{"rendered":"GENESIS FRESH, part of AMFRESH Group, Redefines Citrus Innovation with Halloweena\u2122 and ONIX\u2122"},"content":{"rendered":"\n


GENESIS FRESH and AMFRESH Group are proud to announce that two extraordinary citrus innovations, Halloweena\u2122 and ONIX\u2122, have been named among the Top 5 Finalists for the Fruit Logistica Innovation Awards 2025 (FLIA25). This prestigious global accolade honors groundbreaking advancements in fresh produce, and these two Spanish-born marvels are setting new benchmarks in citrus innovation, captivating taste buds and reshaping the industry worldwide.
From hundreds of entries across the globe, the recognition of Halloweena\u2122 and ONIX\u2122 underscores Spain\u2019s unmatched leadership in agri-science, ingenuity, and quality within the fresh produce sector. These trailblazing citrus varieties are rewriting the rules of the category, inspiring new consumption occasions and reigniting consumer excitement.
Halloweena\u2122: A Pumpkin-Shaped Citrus Delight<\/strong>
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Halloweena\u2122, the world\u2019s first pumpkin-shaped mandarin, is taking the citrus world by storm. With its vibrant, multi-hued peel, sweet and virtually seedless pulp, and playful design, it transforms Halloween traditions into a healthier, more magical celebration.
\u201cHalloweena\u2122 is a groundbreaking innovation that exemplifies the intersection of nature\u2019s potential and cutting-edge varietal development,\u201d says David Alba, CEO of GENESIS FRESH. \u201cIt redefines what citrus can offer by merging exceptional agronomic performance with a truly unique consumer experience. Halloweena\u2122 is the kind of forward-thinking product that meets the demands of today\u2019s health-conscious shoppers and sets a new benchmark for creativity and value within the global citrus category.\u201d
Nicol\u00e1s Boscafiori, New Product Development Manager at AMFRESH, adds: \u201cHalloweena\u2122 embodies our ability to innovate across the entire value chain, from nurturing premium fruit in the field to delivering exceptional quality to store shelves. Its success highlights our commitment to creating exciting, top-tier products that resonate with modern shoppers.\u201d
\u201cHalloweena\u2122 brings the magic of nature to life in the most playful and unexpected way,\u201d says Patricia Sagarm\u00ednaga, Global Director of Marketing and Communications at AMFRESH. \u201cIt\u2019s a fruit that not only sparks joy but also inspires families to embrace healthier choices\u2014proving that fresh produce can be every bit as exciting and indulgent as candy. With $3.5 billion spent on Halloween candy each year, imagine the impact of shifting the conversation toward fresh, delicious alternatives like Halloweena\u2122.\u201d
ONIX\u2122: The Super Natural Citrus Revolution<\/strong>
ONIX\u2122, an extraordinary pigmented orange, is revolutionizing the citrus category with its stunning internal and external coloration, unique flavor profile, and exceptional export capabilities. Proudly grown on regenerative agricultural and sustainable farms in Spain, ONIX\u2122 embodies a commitment to innovation, quality, and environmental responsibility.
\u201cONIX\u2122 is setting a new standard for pigmented oranges,\u201d says David Alba, CEO of GENESIS FRESH. \u201cIts vibrant, anthocyanin-rich pulp delivers powerful antioxidant benefits, making it as nutritious as it is visually stunning. With its rich, delicious juice, exceptional flavor profile, and extended shelf life, ONIX\u2122 not only enhances the eating experience but also meets the practical needs of retailers and consumers alike. This variety is designed to lead the category, combining unparalleled agronomic performance with premium appeal, ensuring ONIX\u2122 becomes the benchmark for pigmented oranges worldwide.\u201d
In its very first year, ONIX\u2122 earned the prestigious Superior Taste Award, a global recognition of its exceptional flavor and quality. The variety has already made a remarkable impact, launching successfully across key European markets and captivating leading retailers such as Tesco, M&S, Eroski, REWE, and Kaufland.
\u201cONIX\u2122 is an invitation to experience the extraordinary,\u201d says Patricia Sagarm\u00ednaga, Global Director of Marketing and Communications at AMFRESH. \u201cFrom its exquisite taste and luscious, antioxidant-rich juice to its endless culinary possibilities, ONIX\u2122 inspires consumers with out-of-this-world innovation. With AI-powered personalized recipe simulators and its proud origins in Spain, ONIX\u2122 represents a bold leap forward in fresh produce. ONIX is a perfect example of how GENESIS FRESH and AMFRESH are redefining the citrus category through the seamless integration of innovation, health-driven benefits, and consumer-centric design and appeal.\u201d
ONIX\u2122 stands as a shining example of how bold vision, agronomic expertise, and consumer insight can transform the citrus landscape, making it the undisputed leader in the pigmented orange segment and a true revolution in fresh produce.
Innovation That Transforms the Citrus Landscape<\/strong>
\u201cBeing named finalists at FLIA25 is a testament to our relentless drive for innovation and excellence in varietal development,\u201d says David Alba. \u201cBoth Halloweena\u2122 and ONIX\u2122 represent the bold, creative strides we are making in citrus\u2014delighting consumers while delivering exceptional value across the supply chain.\u201d
Through advanced agritechnology and natural hybridization, Halloweena\u2122 and ONIX\u2122 are expanding the possibilities for citrus. They inspire healthier choices, create new consumption occasions, and support growers and retailers with premium, high-performing varieties.
\u201cWe see ourselves as the defibrillators of the citrus category,\u201d says Patricia Sagarm\u00ednaga. \u201cOur mission is to reignite passion for citrus, attract new consumers, and elevate the fresh produce experience. The recognition at FLIA25 celebrates our team\u2019s dedication and innovation, paving the way for a more exciting, sustainable citrus future.\u201d
Discover the Magic at Fruit Logistica 2025<\/strong>
As Halloweena\u2122 and ONIX\u2122 take the stage at Fruit Logistica, they symbolize Spain\u2019s agricultural excellence and a bold vision for the future of fresh produce. These citrus wonders aren\u2019t just competing for an award\u2014they\u2019re redefining the global citrus category, one groundbreaking fruit at a time.
Join us at Fruit Logistica 2025 to celebrate the extraordinary journey of Halloweena\u2122 and ONIX\u2122.
Together, let\u2019s reimagine the world of fresh produce!<\/p>\n","protected":false},"excerpt":{"rendered":"

GENESIS FRESH and AMFRESH Group are proud to announce that two extraordinary citrus innovations, Halloweena\u2122 and ONIX\u2122, have<\/p>\n","protected":false},"author":1,"featured_media":2814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"featured_image_urls":{"full":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group.jpg",1800,1005,false],"thumbnail":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-150x150.jpg",150,150,true],"medium":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-300x168.jpg",300,168,true],"medium_large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-768x429.jpg",640,358,true],"large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-1024x572.jpg",640,358,true],"1536x1536":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-1536x858.jpg",1536,858,true],"2048x2048":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group.jpg",1800,1005,false],"morenews-large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-825x575.jpg",825,575,true],"morenews-medium":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2025\/02\/FLIA_ONIX_AMFRESH-Group-590x410.jpg",590,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/agronoticias.es\/de\/author\/admin\/"},"category_info":"Allgemein<\/a>","tag_info":"Allgemein","comment_count":"0","_links":{"self":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/comments?post=2813"}],"version-history":[{"count":1,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2813\/revisions"}],"predecessor-version":[{"id":2816,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2813\/revisions\/2816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/media\/2814"}],"wp:attachment":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/media?parent=2813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/categories?post=2813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/tags?post=2813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}