{"id":2553,"date":"2024-09-30T09:15:45","date_gmt":"2024-09-30T07:15:45","guid":{"rendered":"https:\/\/agronoticias.es\/de\/?p=2553"},"modified":"2024-09-30T09:21:11","modified_gmt":"2024-09-30T07:21:11","slug":"take-a-fresh-look-at-citrus-with-fruitnets-expert-speakers-on-5-6-november-in-valencia","status":"publish","type":"post","link":"https:\/\/agronoticias.es\/de\/take-a-fresh-look-at-citrus-with-fruitnets-expert-speakers-on-5-6-november-in-valencia\/","title":{"rendered":"Take a fresh look at citrus with Fruitnet&#8217;s expert speakers on 5-6 November in Valencia\u00a0"},"content":{"rendered":"\n<p><em>Industry gathers in Europe\u2019s citrus-producing heartland to discuss new market and consumption trends<\/em><\/p>\n\n\n\n<p>With just a few weeks to go, the full speaker line-up for <a href=\"https:\/\/www.fruitnet.com\/citruscongress\/tickets?utm_source=Trade+Press+list&amp;utm_campaign=fd32c1e6a4-EMAIL_CAMPAIGN_PRCONSUMER_REPORT_COPY_02&amp;utm_medium=email&amp;utm_term=0_480540731e-fd32c1e6a4-81708013&amp;ct=t(EMAIL_CAMPAIGN_PRCONSUMERREPORT_COPY_02)\">Fruitnet Citrus Congress <\/a>has now been published.\u00a0Join leading players from across the global fresh citrus business to share ideas and insight about how to boost consumption in a stagnant market. Experts from across the value chain explore the potential to increase demand through varietal innovation, quality improvements and the right consumer messaging. <\/p>\n\n\n\n<p>From the retail arena,\u00a0<strong>Stephan Weist<\/strong>\u00a0of\u00a0<strong>Rewe<\/strong>,\u00a0<strong>Maria Wieloch<\/strong>\u00a0of\u00a0<strong>ICA Gruppen<\/strong>, and\u00a0<strong>Antonio Medina<\/strong>\u00a0of\u00a0<strong>Carrefour\u00a0<\/strong>share their insights into how to achieve category growth. <\/p>\n\n\n\n<p><strong>Tom Hole<\/strong>\u00a0from marketing data specialist\u00a0<strong>Kantar<\/strong>, and\u00a0<strong>Desmond Jas<\/strong>\u00a0of leading Dutch importer\u00a0<strong>Olympic Fruit<\/strong>\u00a0present the findings of their latest consumer research.<\/p>\n\n\n\n<p> <strong>Nele Moorthamers<\/strong>,\u00a0<strong>Zespri<\/strong>\u2019s head of marketing for Europe and North America, and\u00a0<strong>Shelly Vorster<\/strong>, marketing director of the\u00a0<strong>World Avocado Organisation<\/strong>, show how successful health messaging can boost sales.\u00a0<strong>Ernesto Machancoses<\/strong>\u00a0of\u00a0<strong>Citrus Rosso<\/strong>\u00a0presents the potentially groundbreaking findings of clinical trials showing the health benefits of pink-fleshed oranges in overweight children. <\/p>\n\n\n\n<p><strong>Pascal Orphal<\/strong>\u00a0from\u00a0<strong>SanLucar<\/strong>,\u00a0<strong>Marijke Appel\u00a0<\/strong>of\u00a0<strong>Driscoll\u2019s<\/strong>,\u00a0<strong>Carlo Magni<\/strong>\u00a0of\u00a0<strong>Forward\u00a0Insight &amp; Strategy<\/strong>, and\u00a0<strong>Jose Enrique Sanz<\/strong>\u00a0of the\u00a0<strong>C\u00edtricos Valencianos PGI<\/strong>\u00a0discuss the power of branding. <\/p>\n\n\n\n<p>Leading consultant\u00a0<strong>Paco Borr\u00e1s<\/strong>\u00a0and\u00a0<strong>Miguel Abril<\/strong>\u00a0of\u00a0<strong>Anecoop<\/strong>\u00a0analyse the future of the Spanish citrus industry. <strong>David Alba<\/strong>\u00a0of\u00a0<strong>Genesis Fresh<\/strong>,\u00a0<strong>Jos\u00e9 Cuenca<\/strong>\u00a0of\u00a0<strong>Avasa\u00a0<\/strong>and\u00a0<strong>Sven Thomas<\/strong>\u00a0of\u00a0<strong>Jaguar Fresh Fruit outline<\/strong>\u00a0how genetic improvements are producing better performing citrus varieties more attuned to consumer demands. <\/p>\n\n\n\n<p><strong>Manuel Rey<\/strong>\u00a0of\u00a0<strong>Sun World-Biogold<\/strong>\u00a0gives an insight into what we can from this new breeding union. Post-harvest session featuring\u00a0<strong>Benito Orihuel<\/strong>\u00a0from\u00a0<strong>Citrosol<\/strong>,\u00a0<strong>Clara Montesinos<\/strong>\u00a0of\u00a0<strong>AgroFresh<\/strong>,\u00a0<strong>Luis Catal\u00e1<\/strong>\u00a0of\u00a0<strong>Decco<\/strong>,\u00a0<strong>Apeel<\/strong>\u2019s\u00a0<strong>Maz Abram<\/strong>\u00a0and\u00a0<strong>Olga Dubey<\/strong>\u00a0of\u00a0<strong>AgroSustain\u00a0<\/strong>discuss the latest advances in post-harvest technology.<\/p>\n\n\n\n<p> <strong>Salvador Mart\u00ednez<\/strong>\u00a0of\u00a0<strong>Obeikan\u00a0<\/strong>on how the right packaging can help suppliers to stand out from the crowd. <strong>Tomra Food<\/strong>\u2019s\u00a0<strong>Chris Johnston<\/strong>\u00a0explains how deep learning AI is revolutionising fruit grading. <\/p>\n\n\n\n<p><strong>Jim\u00a0Jefcoate<\/strong>\u00a0of the\u00a0<strong>Food Experts<\/strong>\u00a0consultancy and\u00a0<strong>Elena Guillen<\/strong>\u00a0of\u00a0<strong>Farmable\u00a0<\/strong>as they show how it is possible to cut the complexity of compliance and sustainability in fresh food supply chains.<\/p>\n\n\n\n<p>On 6 November, a series of study tours will take place to production\/packing sites and retailers. Places are limited and will be allocated to delegates on a first come, first served basis. Details to be published soon.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry gathers in Europe\u2019s citrus-producing heartland to discuss new market and consumption trends With just a few weeks<\/p>\n","protected":false},"author":1,"featured_media":2556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"featured_image_urls":{"full":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet.jpeg",975,650,false],"thumbnail":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet-150x150.jpeg",150,150,true],"medium":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet-300x200.jpeg",300,200,true],"medium_large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet-768x512.jpeg",640,427,true],"large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet.jpeg",640,427,false],"1536x1536":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet.jpeg",975,650,false],"2048x2048":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet.jpeg",975,650,false],"morenews-large":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet-825x575.jpeg",825,575,true],"morenews-medium":["https:\/\/agronoticias.es\/de\/wp-content\/uploads\/2024\/09\/citruscongressfruitnet-590x410.jpeg",590,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/agronoticias.es\/de\/author\/admin\/"},"category_info":"<a href=\"https:\/\/agronoticias.es\/de\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a>","tag_info":"Allgemein","comment_count":"0","_links":{"self":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/comments?post=2553"}],"version-history":[{"count":3,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2553\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/posts\/2553\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/media\/2556"}],"wp:attachment":[{"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/media?parent=2553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/categories?post=2553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agronoticias.es\/de\/wp-json\/wp\/v2\/tags?post=2553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}