Last week, Tribelli was present at the Fruit Logistica 2020 with a fully Tribelli-branded booth. We welcomed visitors from all over the world to enjoy the sweet taste of Tribelli peppers with delicious tapas and live show cooking.
“After the success of having a Tribelli booth at the Fruit Attraction, we repeated this idea for the Fruit Logistica 2020. Our strategy is to put our partners first. We work closely to our partners and that is why our booth was located in the same hall as most of them,” says Beatriz López, Marketing Communication Specialist at Enza Zaden “With our partners’ product presentations and the fully branded Tribelli booth, we realized a complete experience for our visitors.”
Year of changes
2019 was a year of changes for Tribelli and 2020 presents itself full of news too. “Last year we run through a brand renewal. We also accomplished great successes such as winning the Superior Taste Award. This year we want our partners to take the most advantages of winning such an important award. We also have a lot of novelties for this year: new international partners are coming, new colours within our Tribelli assortment, new collaborations… It will be an amazing 2020 for sure!”
Differentiation is not an option, it’s a necessity
Tribelli, with 10 partners all around the world and available as organic from Vitalis seeds, pinpoints a necessity which is more and more actual: differentiation is not an option anymore. That is why Tribelli seeks to add value and differentiation for the whole chain: best genetic for the producers, great added value for traders, all year-round availability and an amazing taste and quality for final customers. As the slogan says: Much more than just peppers!
During the Fruit Logistica, new Tribelli colours such as Chocolate and Lime Yellow were presented. “With these new colours the Tribelli assortment gets even more divers and interesting,” says López.
“Our next stop is the trade show Alimentaria in Barcelona in April. We will give more details during the coming weeks, so follow our social media to stay up to date!”