Messe Berlin will place the emphasis on trade visitors at upcoming events, and in doing so will aim to maintain the core functions of trade fairs for individual industries even under Covid-19 conditions. This also means that due to the coronavirus the upcoming 86th edition of the International Green Week will be an exclusive B2B event without the general public.
"With our trade fairs we want to continue to offer the companies from the many sectors we have been working with for many years a platform where they can engage in a dialogue. We will be developing individual concepts for each sector. Our focus will be on B2B business in for the time being", said CEO Dr. Christian Göke.
The International Green Week traditionally kicks off Messe Berlin events in the new year. In January of this year Messe Berlin welcomed around 400,000 visitors to the trade fair and conferences of the 85th International Green Week. "Under the current circumstances and as responsible hosts, it is impossible for us to hold a trade fair of this size and comply with the necessary distancing and hygiene regulations. After closely consulting with our partners we have modified the concept and are placing the emphasis on trade visitors", Göke added.
FRUIT LOGISTICA & ASIA FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade fair for the global fruit trade. It will take place from 3 to 5 February 2021 and has always been an event for trade visitors only. Customer demand for the event is already extremely high. In 2021 the global challenges facing this vital sector as well as the opportunities it offers, including the consequences of the coronavirus crisis, will be the main topic. This year, from 18 to 20 November, ASIA FRUIT LOGISTICA ON will be held as an entirely virtual event.
The teams at Messe Berlin are developing safety and hygiene concepts tailored to each of the trade fairs currently scheduled. The concepts are being coordinated with the relevant public health authority in Charlottenburg-Wilmersdorf. The basis for this is a general concept which the company has put together and published on the website at:
Fuente: Messe Berlin